As a lifestyle and storytelling content creator, Hallie Batchelder primarily uses TikTok, Instagram, and podcasts to produce content. Hallie’s content is based around sharing many different aspects of her life including: dating experiences, friendships, nightlife, humor, and creating an open and unfiltered environment to create her unique style of content. Her main focus is to be an “honest, crazy, fun” person to watch; this honesty and humor have created a large following for Hallie. The format of much of her content is informal and conversational, as if the viewer is sitting down with a friend to listen to them recount memories of the past rather than viewing a professional product from an influencer.
In addition to using vlogs as well as Storytime style videos where she will speak directly to the camera to discuss awkward moments, relationships, party nights or events happening in her life; she also works with several other influencers and friends which adds another layer to make the content feel more real and entertaining. Not only does Hallie use TikTok and Instagram to get her message across but she is now working with the Unwell Network – the new media company that was founded by Alex Cooper from Call Her Daddy – which has added a wider audience to her reach (The Sun, 2024).
The Sun. (2024). Who is Hallie Batchelder? The Sun.
https://www.the-sun.com/entertainment/11308506/hallie-batchelder-unwell-tiktok-
Leave a Reply