Hallie Batchelder does many different forms of work to keep Extra Dirty up and running on each platform (emotional labor, relational labor, visibility labor, and aspirational labor).
Emotional Labor:
She discusses her own dating experiences and reacts in real-time when she has conversation while being on the podcast. While humor is used, discussing your own personal experiences requires emotional effort. She also admitted on her recent podcast episode that she is currently dealing with a lawsuit as someone from her past is trying to sue her, but she still went on to do her podcast and acted completely unbothered.
Relational Labor:
Extra Dirty’s dynamic with Hallie Batchelder and her best friends have created a strong relational identity. Viewers feel like they are part of their “best friend” group. This relational identity is enhanced by audience engagement in the form of YouTube comments, where viewers react to specific stories or moments. In a previous post, I shared a video of Hallie and her friends in a pod. However, almost all of her podcasts involve her three main friends: Lauren, Liv, and Greydon.
Visibility Labor:
Hallie Batchelder uses Instagram to post short videos frequently to ensure that the Extra Dirty account stays active in the Instagram Algorithm. As for what gets viewed, most popular video clips are often provocative or funny moments from the podcast that are selected for their potential to drive attention to Extra Dirty and attract new followers/audiences.
Aspirational Labor:
The Extra Dirty podcast provides an aspirational labor but hidden. Hallie often shares about promo events and also talks about the high scale clubs that she is a member in while living in Manhattan. By doing this, she proves that she can be invited to other stand out promotional events from high list people and their brands.
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