How does the creator signal authenticity? Polished or curated? How does authenticity build trust? What are they showing vs saying?

Hallie establishes authenticity by using an informal tone and recording a podcast in a casual, low-fi manner. On YouTube, when Hallie records with her best friends, it gives off a lot of natural, unplanned energy. A lot of what she does isn’t highly edited and her friends frequently interject, give their thoughts, and even push Hallie to elaborate on some of her dating stories/personal experiences. It gives off an atmosphere that things aren’t too scripted. Therefore, the audience feels as if they’re experiencing true and authentic content.

Additionally, Hallie opens up about many personal (and sometimes graphic) stories throughout the podcast. And even though she doesn’t use any names, she is giving the audience a clear picture of real-life moments in her own life.
Audience trusts Hallie’s content because the audience believes they are receiving real stories and real reactions from Hallie versus some sort of curation from an influencer. She is allowing her audience to see real experiences and hear real conversations. As a result, Hallie allows the audience to form connections with both her and the podcast.